Project Overview:
Client: Alpha Kappa Psi (AKPsi) Business Fraternity
Project Type: March Madness Fundraiser Event Flyer Design
Objective: To create an engaging and informative flyer that encapsulates the spirit of AKPsi and effectively promotes their upcoming fundraising event.
Design Concept:
The flyer was designed with a blend of professionalism and creativity, reflecting the core values of AKPsi. Utilizing the fraternity’s color scheme, the design aimed to be eye-catching while maintaining a formal tone appropriate for a business fraternity. The layout was strategically organized to guide the viewer’s eye through the essential details of the event, from the headline to the call-to-action.
Key Features:
- Bold Headline: Captures attention and immediately conveys the purpose of the event.
- Event Details: Clearly outlined date, time, and location, ensuring attendees have all the necessary information.
- Visual Elements: Incorporated AKPsi’s branding elements and thematic graphics that resonate with the business community.
- Call-to-Action: A clear and compelling invitation to participate in the fundraiser, aimed at maximizing attendance and engagement.
Outcome:
The flyer successfully generated excitement and interest within the fraternity and the alumni network. It played a pivotal role in driving participation and contributing to the overall success of the fundraising event. This project not only served its immediate promotional purpose but also reinforced the AKPsi brand as a dynamic and professional organization.