Summer-Winter 2024
Role: Project Manager
Project Overview
Marketwake needed a brand and website that reflected its evolution as a company, resonating with target industries while maintaining its innovative edge. Our goal was to create a digital presence that not only showcased our expertise but also centered the stories we help our clients tell and the unique ways we drive results that matter to them.
The Challenge
While Marketwake’s previous brand and website embodied its internal culture and values, it didn’t fully align with the corporations and industries the company aimed to engage. To position Marketwake for growth, we needed a site that elevated its market perception, clarified its purpose, and highlighted the measurable impact it delivers for clients.
The Solution
Led by CEO Brooke Maclean, our team of strategists, creatives, and developers set out to build a website that reflected this new phase of Marketwake. We spent months diving into the heart of what makes us different—our purpose, our edge, and the real-world impact we create.
My Role & Contributions
As Project Manager, I played a crucial role in ensuring the rebrand and website launch stayed on track, on time, and strategically aligned with Marketwake’s goals. My key responsibilities included:
- Project Planning & Execution – Managed the timeline using Asana Gantt charts, keeping all moving parts aligned across strategy, design, copy, and development. Anticipated pushbacks and proactively mitigated delays by adjusting timelines and resources as needed.
- Team Coordination – Assigned and tracked tasks across visual designers, copywriters, strategists, and web developers, ensuring seamless collaboration. Led team meetings, providing clear updates and next steps to maintain momentum.
- Stakeholder Management – Worked closely with CEO Brooke Maclean and key stakeholders to ensure the rebrand met both business objectives and creative vision. Communicated updates, gathered feedback, and translated it into actionable refinements.
- Quality Control & Testing – Conducted visual, copy, and web development reviews, ensuring all deliverables met high standards before launch. Provided feedback loops that improved the final design, messaging, and functionality of the new site.
Results & Impact
- 200% increase in website traffic within 100 days post-launch (Google Analytics).
- 28 direct leads generated through the website.
- Case studies became a critical sales tool, helping potential clients visualize the impact of partnering with Marketwake.
By blending strategy, creativity, and meticulous project execution, this rebrand positioned Marketwake for its next stage of growth—establishing a digital presence that truly reflects its vision, expertise, and impact.